Are BBB Customer Reviews the same as BBB complaints?

No, reviews are not considered as part of a company’s rating, as complaints are. A customer files a complaint when the customer wants BBB’s help to resolve a dispute with a company, usually (but not always) involving a monetary claim, and wants to share the outcome with the public. Customer reviews allow people to share with BBB and the public their opinion – good or bad – about companies with which they had a marketplace interaction. Unlike most review sites, BBB requires people to provide their name and shares this information with the business to confirm the interaction and prompt a response. This and other measures help maintain the integrity of BBB’s customer reviews by reducing the incidence of fake reviews. More about BBB Customer Reviews.