Help CenterNo, reviews and complaints are different. A consumer files a complaint when the consumer wants BBB’s help to resolve a dispute with a company, usually (but not always) involving a monetary claim, and wants to share the outcome with the public. Customer reviews allow consumers to share with BBB and the public their opinion – good or bad – about companies with which they had a marketplace interaction. Unlike most review sites, BBB requires consumers to provide their name and shares this information with the business to confirm the interaction and prompt a response. This and other measures help maintain the integrity of BBB’s customer reviews by reducing the incidence of fake reviews.
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