What does it mean when a company has an A+ Rating but is not BBB Accredited?

A business does not have to be a BBB Accredited Business to have an A+ rating.

The BBB rating is based on information BBB is able to obtain about the business, including complaints received from the public. Customer reviews do not impact the rating. BBB seeks and uses information directly from businesses and from public data sources.

A BBB Accredited Business meets BBB Accreditation Standards. These standards are based on BBB's determination of the attributes of a better business. They incorporate not only lawful business practices but also BBB's experience with ethical advertising, selling and customer experiences. For a business to qualify for BBB Accreditation, it must continually meet these standards “and provide proof of required licensing.” Not all businesses will qualify for BBB Accreditation.

BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust. BBB accreditation fees are based on several factors, including the size of business.