What is BBB’s Rating System?

2 min. readlast update: 10.18.2023

BBB ratings represent the BBB's opinion of how the business is likely to interact with its customers. The BBB rating is based on information BBB is able to obtain about the business, and is significantly influenced by complaints received from the public. BBB seeks and uses information directly from businesses and from public data sources. Find more information about our rating system here.

BBB assigns ratings from A+ (highest) to F (lowest). In some cases, BBB will not rate the business (indicated by an NR, or "No Rating") for reasons that include insufficient information about a business or ongoing review/update of the business's file. BBB Business Profiles generally explain the most significant factors that raise or lower a business's rating. BBB ratings are not a guarantee of a business's reliability or performance. BBB recommends that consumers consider a business's BBB rating in addition to all other available information about the business.

Customer Reviews are not used in the calculation of the BBB Letter Grade Rating. 

BBB maintains Business Profiles on more than 6 million companies, including a letter grade rating that presents BBB’s opinion of the business’s responsiveness to customers based on complaines filed with BBB file information about the business. The BBB Rating System uses points based on marketplace behavior, including how the business responds to consumer complaints, transparency, truthful advertising, and more. In some cases, a business’s grade may be lowered if the BBB does not have sufficient information about the business despite requests for the information. The rating system automatically updates the letter grade when new information is added to the file, such as current size of business or new complaints.

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